SOSO Cyber Bullying
Cyber Bullying Affects Real Lives
Profero Sydney launched a campaign in conjunction with NAPCAN: The National Association for the Prevention of Child Abuse and Neglect around the issue of cyber bullying in Australia. The campaign, called Cyber Bullying Affects Real Lives - is the first to target kids directly, in their language - within their social networking environments. The campaign attempts to create behavioral and social change rather than just telling young people cyber-bullying is wrong. The by-standers and those who share hurtful content become the focus, revealing how they are part of the overall problem.